Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
