I am not sure why some businesses and individuals think that fitting in is a good marketing strategy. It is safe sounding like everyone else. And frankly, being conservative in your financial strategy is completely different than taking on a safe marketing strategy. They are not the same.
When someone plays it safe in marketing they become a gray suit on a gray wall. No one can see you or much less remember you when they really need you.
Did you know that most marketing messages are NOT read by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials – see if they can recall the message. But, there is something you can do to change that fact.
Here are the ways to get others to read your marketing message and listen to what you have to say.
One of the ways to compel people to pay attention is to speak in benefits,
Oftentimes, we act too fast when it comes to pulling the plug on a marketing effort we don’t think is working. So how do you know when or if it is time to pull the plug? It comes down to hard work.
One issue with hard work is that when we dedicate our time, we REALLY want it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time,
When you fill your marketing and website with perfectly created marketing phrases and pictures of models strolling past ocean waves, it’s certainly aesthetically pleasing. Butin order to compel people to read your materials and find out more about your firm, your message must sound authentic. Marketing today should be as authentic as you are. Don’t talk AT your audience with pushy messaging. Talk TO them.
The words you use should be the words your clients and prospects would use to describe their challenges,
Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
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