A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.
Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,
A brochure or even your website, filled with perfectly created marketing phrases and pictures of models and ocean waves hitting the shore, certainly are aesthetically pleasing. But in order to compel people to read your materials and find out more about your firm, your message must sound and be authentic. Marketing today should be as authentic as you are.
The words you use should be the words your clients and prospects would use to describe their challenges,
Did you know that most of your marketing messaging is going unread by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials if they read over the information you provided them. They may have glanced at it, or looked it over quickly, but most did not read it all the way through. So how do you get them to read the marketing content you are so carefully preparing?
The number one mistake in marketing is…
… NOT messaging yourself and your business properly. It’s not that you aren’t spending enough money on your marketing. Rather, it is often that you are not presenting yourself and the firm with words that attract and compel people to take action.
I hear from businesses all of the time complaining that their marketing isn’t working, no one engages on social media, the website bounce rate is high (people leave the home page without clicking on any other pages in the site),
Take this quick assessment to predict your success in 2017 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action. _______
Value: 5 additional points for each call to action that is already generating qualified leads.
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