By Maribeth Kuzmeski
One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.
Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,
Did you know that multi-tasking your marketing doesn’t really work? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. Is it better to focus time and energy to get one project working to generate leads and new business or to have 10 projects splitting focus which all seem disappointing?
And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the growing list of activities that pull on our limited time.
How do you get that promotion or ace that interview? Cindi talks about the importance of taking ownership and asking for what you want in any scenario. She also touches on making connections and as well as on tips for networking better with other people.
Cindi Cervone-Carlson, Senior Vice President of a premiere outplacement consulting company, starts the interview with her own experiences, and discusses how she rose up the ranks through hard work and preparation.
Learn how you can remain authentic while still presenting yourself in the best possible way in this interview with Sheila Anderson, a certified corporate image consultant with over 20 years’ experience in the corporate world.
Listen as Sheila talks about the importance of personal branding, especially in today’s modern society. She relates, in particular, the need to be true to who you are in order to be more memorable. She also discusses the importance of the impression you make in 7 seconds and about the first 12 words you use with a person.
In this interview, hear from Lih Fang Chew, Global Vice President of Marketing at Quadion, as she talks about her experiences in breaking the glass ceiling and moving through different fields to experience numerous successes and achievements.
Listen as she talks about her growth and development when she shifted careers, from graduating as an electrical engineer, to becoming a marketing expert for a well-established industrial company.
Lih Fang also relates her own thoughts and encounters regarding gender and cultural stereotypes.
By using this form you agree with this site's privacy policy.
