What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?
Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.
The Struggle with Business Development
Almost every advisor I talk with struggles with business development. If you’re reading this blog and can identify with that initial statement, just know that you’re not alone.
During those conversations, I try to determine the root of their struggle. The majority of the time, the reply I get is “I can’t find enough qualified people to talk business with”…or some variation of that statement.
By Maribeth Kuzmeski
If you knew that your best prospect was going
to look at your LinkedIn profile next Thursday and make a decision on whether
or not to come in to see you based on what they see – would you update your
profile?
Some people believe that a LinkedIn profile
shouldn’t matter, or that what they put there years ago is “good enough.” But
it absolutely does matter.
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Referral acquisition is no longer reliant on word of mouth. Just a few short years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently,
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Referral acquisition i
s no longer reliant on just word of mouth. Just a few short years ago, in order to cultivate referrals, you needed to deliver good products and service,
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