Be selfish. Be scared. Be stupid. This is the message of Kieran Flanagan: the creative and strategic mind behind the launch of Coke Zero in various markets across the world.
As a well-known speaker, author and educator, Kieran will discuss her latest book, “Selfish, Scared and Stupid”; what can we learn about human buying behavior and how to get things done.
Next, she’ll explain what failure and impossibilities are all about and why we shouldn’t be afraid of them.
Today, the first interaction someone has with you is often downplayed and frankly not always taken seriously. When you meet with a big prospect face-to-face you wear your best suit and take the time to be totally prepared. You are establishing yourself for what we know as the first impression. But, today, this usually is not the first interaction they have with you. In fact, that first face-to-face meeting may never be possible unless the real first impression is impressive.
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