Tricia’s mother thought that her daughter won’t get ahead in life if she wasn’t in science.
Not anymore!
Taking risks and reaping the rewards has been the theme of our guest, Tricia Benn.
As a lover of sociology and anthropology, Tricia found out the strong application of her passion to market research. And in this episode, she’ll talk about her 20-year career journey that started as a market researcher up to her present position as Northstar’s managing director in the US.