Is your website driving new business into your firm? The key with powerful websites isn’t so much what they look like, but what the visitors do when they come. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.
Simplify Navigation: Focus on having simple navigation that will take people from your home page to exactly where you want them to go.
Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals and is your site working? Take this quick assessment to evaluate how your site is working for your firm.
Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments
Do you know who is actually going to your site?
By Maribeth Kuzmeski
Is your website driving new business into your firm? The key with powerful websites isn’t so much what they look like, but what the visitors do when they arrive. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.
1. Simplify Navigation: Focus on having simple navigation that will take people from your home page to exactly where you want them to go.
Yes, your website needs to have a great design with layout, graphics and photography and be responsive (so that it looks great on any device). But there are some absolutes for your site that need to be taken into account as well. When considering what your website must have in 2016, start with these 6 absolutes.
1. Clearly define the “one thing” that you want prospects to know about your firm (i.e. our team sets us apart).
If there are two words that clearly define Chris Tieri, that’ll be grittiness and tenacity. But it’s the relationships she forges with clients that truly have brought her success.
In this week’s episode, Chris brings us back in time when she had to brave the rain to make anappointment with a creative director she’s been following for so long. She’ll show us why sometimes, talent and skills can only do so much.
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