A brochure or even your website, filled with perfectly created marketing phrases and pictures of models and ocean waves hitting the shore, certainly are aesthetically pleasing. But in order to compel people to read your materials and find out more about your firm, your message must sound and be authentic. Marketing today should be as authentic as you are.

The words you use should be the words your clients and prospects would use to describe their challenges, solutions and benefits. Not perfect words and perfect pictures. People want to work with someone they are comfortable with, someone they can trust.

In sales, less of the pitch and more of the informal conversational approach has proven to be more successful. And that’s what we need more of today. If you want to upgrade your words in your marketing, download our free Messaging Worksheet and begin finding better words to describe your uniqueness.

We are attracted to real, authentic marketing and portrayals of what you do and who you are. So, take out the perfect-ness to your marketing and replace it with you. Create a blog with your words, use real pictures, create a video. Show them the real you. You may be surprised at how much more attractive you are – without the filler of marketing fluff.