Click HERE to watch PERSONAL BRAND VIDEO

In today’s competitive financial industry, being a great advisor isn’t enough. Clients don’t just choose an advisory firm—they choose YOU. That’s why having a strong personal brand is essential for building trust, attracting clients, and growing your business.

Your personal brand is how people perceive you. It’s your reputation, your expertise, and the way you make clients feel. Advisors with a well-defined personal brand stand out, connect faster with prospects, and become the go-to resource in their niche.

Here’s how you can strengthen your personal brand:

First, clarify your message. What do you want to be known for? Maybe it’s helping business owners exit their companies or guiding high-net-worth families through complex tax strategies. Define your expertise and OWN it.

Second, show up consistently. Whether it’s through LinkedIn, a podcast, or client emails, the advisors who build the most trust are the ones who regularly share insights, perspectives, and value. Your audience should see and hear from you often.

Third, be authentic. People don’t connect with generic financial advice—they connect with real people. Share your story, your passion, and why you love what you do. Clients want to work with someone they trust, and authenticity builds that trust.

I’ve seen advisors completely transform their business just by leaning into their personal brand. When you establish yourself as an authority and a trusted voice, clients come to you instead of you chasing them.

So, ask yourself—how strong is your personal brand? If you’re not actively shaping it, you’re leaving opportunities on the table.

Maribeth Kuzmeski, PhD, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of 9 books, and a professional speaker rated as a Top 25 C-Suite Speaker as seen in Meetings & Conventions Magazine. She speaks on topics including marketing, branding, sales, and customer service.

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