Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. You want your bio to include Connection Points – things that your prospects can relate to. People will connect with you when you share something memorable about yourself and your background.
For example, telling people why you are in your business and your background story are excellent connection points that are memorable.
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. People will feel a connection to you based on you sharing more than just a cold list of facts.
For example, tell people why you are in your business and your background story to create excellent connection points that are memorable. What is interesting about you?
By Maribeth Kuzmeski
Is your bio or LinkedIn Summary Section memorable? Does it compel people to become more interested in you?
There are four parts to a powerful bio or a Summary Section in LinkedIn. Following is a simple formula that asks questions designed to produce the four paragraphs of your bio. As you answer the questions, you will be improving and giving clarity to the most important message about you.
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. A simple test you can perform is to read over your existing bio. If you’re bored with it and gloss over the details, you can assume others will be doing the same. People will connect with you when you share something memorable about yourself and your background.
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