By Maribeth Kuzmeski
Have you ever heard a client say, ‘I don’t know anyone’ when you made mention of referring? Do you think that’s true – that they actually don’t know anyone who may benefit from your services? Chances are they know lots of people – they’re just not motivated to give you names right now.
One of the most successful strategies I’ve seen for giving clients a reason to immediately refer is an event called,
