This week I had the honor to speak at the Million Dollar Round Table (MDRT). It became immediately clear that the challenge of creating a powerful and precise description of what you do, your value, and why someone should work with you – is a WORLDWIDE issue for financial professionals.
Attending MDRT were financial professionals from across the globe that spoke many different languages (the presentation translators were amazing). Across borders and continents,
It’s conference time once again with many firms hosting their large summer meetings. When you attend these meetings, do you get ideas to improve your business, increase revenue, or create other efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and implement them. Oftentimes, we return to the office with good intentions to get new initiatives started,
Bringing in new business and new clients may require having a better website. In fact, it may require having a great website. But how do you know if your website is great? Simply put – the site should help you reach your goals. So, what are your goals, and is your site working? Take this quick 4-question assessment to evaluate how your site is working for your firm.
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. You want your bio to include Connection Points – things that your prospects can relate to. People will connect with you when you share something memorable about yourself and your background.
For example, telling people why you are in your business and your background story are excellent connection points that are memorable.
When a business states that they “provide exemplary service” do you think people actually believe them? It is like saying, “trust me” or “the check is in the mail.” Empty statements, void of facts, are a waste of words today.
We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.
Here are five tips for proving your value to prospects:
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