If your marketing isn’t working the way you want, it is likely not a lack of money or time that you have invested. The most important element in ALL business development efforts is actually your words.
If someone says your fees are too high, it is most likely your words (describing your value). If a seminar doesn’t work – it’s likely the words on the invitation or the words in your presentation.
Do you get paid for what you are worth or what others deem worthy?
By Maribeth Kuzmeski, MBA, President of Red Zone Marketing, Inc.
I have nothing against rap music, in fact I listen to it often because my kids (now young adults) play every type of music that exists. I believe the reason some rappers get paid a lot more than classical musicians has nothing to do with their musical gifts,
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Google yourself – first your name, then the name of your company. What comes up in that first results page? These results are very well the new first impression someone has of you.
Fee compression is a trend many are talking about. Rather than reading into the gloom and doom headlines of fee compression, take a step back and look at the VALUE you provide your clients. You see, value is in the eye of the beholder. The problem is, the beholder – your client or prospect – may not know the value you are delivering.
Most of the advisors I have worked with over the years are providing significant value through investment advice,
Infomercials help brands sell billions of dollars of products and services every year. While some view infomercials as second-rate, over the top cheesy campaigns, in general, they work. That’s why they are on all the time! So whether or not you’ve purchased the latest kitchen gadget you saw on an infomercial (and gotten a second one free because you ordered within the allotted time!) here are 3 Infomercial Elements that make them a marketing success.
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