When a prospect transitions into a client they may experience your firm as a very in-touch, responsive firm that is always communicating. But after the accounts are opened and the prospect officially becomes a client, the communication can fall off. Your new client may feel like you just wanted to land them as a client.
So, a process of regular, new client communications was developed to not only stay in touch during this sometimes-quiet period,
Perception can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.
If I tell you that you look great in that suit – do you actually look better than you did before? The stories we hear about ourselves, tell ourselves, and the stories others tell about us (whether true or not) can have remarkable results. Physically and mentally we change based on what we believe to be true.
Proactively building relationships is often an afterthought. We are just too busy trying to get through the work of the day. And, relationships are not what we DO in our businesses, right? Wrong.
There’s often a very direct correlation between the quality of your relationships with prospects and clients, and the rate of sales and growth in your business. The question is – what are you doing about this?
Intuitively we know that relationships are important,
It’s exciting to set New Year’s resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, give more to charity, etc. Business related goals might include asking for referrals, recording a series of informative videos, starting a new initiative, writing a book, etc. Big goals with real intentions are exciting and momentarily motivating.
Take this quick assessment to predict your marketing success in 2018 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action? This call-to-action can be to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, etc.
Value: 5 points for one or more calls-to-action. _______
Value: 5 additional points for each call-to-action that is already generating qualified leads.
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