Are you looking for the best way to upgrade your marketing in 2018?
If you think the most important element of acquiring new clients is the time you spend on your marketing efforts, or the number of events you are hosting, or how many times you are asking for referrals, or how often you are posting on social media – you will most likely be disappointed.
The most important element in ALL business development efforts is actually your words.
Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects.
Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.
It’s that time of year again! Time for the annual company or neighborhood holiday party and all the other social events that come with the holiday season. The truth is that these seasonal events are also a great place for networking. And even if you don’t look at them as a ‘networking event,’ you likely will be meeting new people and making an impression in the process. You may as well make the most of it!
Stories can be powerful, even for business. Here are 5 tips for becoming a better storyteller. One that engages people, establishes trust, and closes the sale without selling.
1. Speak from the heart only – The best storytellers tell authentic stories that they are passionate about. Being able to speak both authentically and passionately can really draw people in, making them feel a connection to you. If you want to have your story fall flat – tell someone else’s story that isn’t authentic to you.
If you want to make an impact during this holiday season, consider calling someone or stopping by someone’s office to deliver them a “thank you” in person.
The “thank you” that comes from you directly is the one that feels the most sincere. When someone can hear you say “thank you” – just to them – it feels different. It feels personal. It feels authentic.
Why? The “thank you” that is delivered personally takes more effort (and we know it) than sending off an email or announcing a thank you to everyone in your email newsletter.
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