Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. People will feel a connection to you based on you sharing more than just a cold list of facts.
For example, tell people why you are in your business and your background story to create excellent connection points that are memorable. What is interesting about you?
It’s conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get those ideas home with you and get them implemented. Oftentimes, we return to the office with good intentions to get new initiatives started,
Why is it that one firm can charge more for the same services? Likely they have a better presentation of value that they are sharing and that others are sharing for them. The presentation you make about your value is the key factor to being able to command the fee you believe you are worth.
Will someone know what you are worth if they don’t know your story? Several years ago a renowned artist who has sold individual pieces for hundreds of thousands of dollars including one piece for $1.8 million,
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Referral acquisition i
s no longer reliant on just word of mouth. Just a few short years ago, in order to cultivate referrals, you needed to deliver good products and service,
How often do you admit that you’re in sales? The fact is that no one wants to be sold, therefore, it is not all that popular to be in “sales.”
Popular or not, selling skills are critical to growing a business, increasing profitability, and ultimately thriving! However, it is apparently so shunned as a discipline that it isn’t even taught where we get much of our initial business training – at universities. Some schools offer a class or two in sales,
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