By Maribeth Kuzmeski
When a business states that they “provide exemplary service” do you think people actually believe this? It is like saying, “trust me” or “the check is in the mail.” Empty statements void of facts are a waste of words today.
We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.
By Maribeth Kuzmeski
If your new business results
depend on how your website is working, would you evaluate it?
How do you measure the
success of your website? For Red Zone Marketing, we look at the number of new visitors,
how long people stay on the site, where they navigate to, and how many are
engaging by signing up for our email newsletter, a free report,
By Maribeth Kuzmeski
If someone asks me why I am a Green Bay Packers fan, I
have a story about watching football with my Grandma and what spending time
with her meant to me. With a true fan, there is often an unbreakable bond
between generations connecting back to the past and igniting hope for the
future.
All fans have a story. Ask anyone why they are a Mets
fan,
By Maribeth Kuzmeski
It’s easy to
answer questions the way people expect you to, but why not surprise them with
something authentic? We are all often asked, “How are you?” How do you answer
the question? Is there an opportunity there, or do you just waste breath by
answering, “Good.”
I asked a
client this trivial question recently and he replied, “A Box of birds!”
I paused and then
he reminded me that he is originally from New Zealand and this means that he is,
By Maribeth Kuzmeski
How often do you admit that you’re in sales? In the beginning of my career, I cringed at the thought that I could be in sales. The fact is that no one wants to be sold, therefore, it is not all that popular to be in “sales.”
Today I recognize that most everyone is in some form of sales –
including, of course,
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