It’s exciting to set New Year’s Resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, give more to charity, etc. Business related goals might include asking for referrals, recording a series of informative videos, starting a new initiative, writing a book, etc. Big goals with real intentions are exciting and momentarily motivating.
Tag Archives: Maribeth Kuzmeski
A Game Plan That Brings Success
As football fans know, one of the main tenets of football is the game plan. Every team has a very defined plan for the plays they will run designed to score and not to be scored on.
The focus of the game plan is on getting into the red zone (the final 20 yards before the end zone) and scoring. Every offensive play is designed to move in that direction. Nothing is done offensively that differs from the main goal.
Predict Your Marketing Success In 2017
Take this quick assessment to predict your success in 2017 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action. _______
Value: 5 additional points for each call to action that is already generating qualified leads.
4 Tips for Making Your Holiday Parties Profitable!
It’s that time of year again! Time for the annual company or neighborhood holiday party and all the other social events that come with the holiday season. The truth is that these seasonal events are also a great place for networking. And even if you don’t look at them as a ‘networking event,’ you likely will be meeting new people and making an impression in the process. You may as well make the most of it!
The Effective Response When Someone Says “Your Fees Are Too High”
If someone says, “Your fees are too high” it is either because, 1) hey don’t know what you are really doing; or 2) You aren’t doing enough to clarify what you do. (I’m making the assumption that you DO provide significant value).
The solution to either problem is simple.
You first have to ask yourself the honest question: Are your fees too high? If the answer is NO, then you have a great opportunity to share your “Value Conversation.”
I believe that most advisors provide value beyond the assets under management fee structure.