By Maribeth Kuzmeski
The one “thank you” that feels the most sincere is the one that comes from you directly. When someone can hear you say “thank you” – just to them – it feels different. It feels personal. It feels authentic.
If you want to make an impact during this holiday season, consider calling someone or stop by someone’s office and deliver that “thank you” in person.
Why?
A very small percentage of “the experts” predicted that Donald Trump would win the Presidency. The majority of supposed experts got it all wrong. How does this happen with such smart people who are backed by the intelligence of endless large data collections and polls? Hmmmm. Maybe they weren’t as smart as they thought they were? OR more likely, they weren’t listening to the right messages sent by the right people. (Only 50% of people have landlines and that’s where a majority of the polling info came from.
By Maribeth Kuzmeski
Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.
By Maribeth Kuzmeski
Many of your best clients found their way to your firm through referrals. But do you have a system or process for generating the best new clients into your firm? If you don’t, you’re not alone. Having a plan brings focus to obtaining the best leads.
Set a goal for how many referrals you’d like to receive this year. Determine what you will do each week to accomplish that goal.
By Maribeth Kuzmeski
Performance alone seldom gets you the number of referrals you deserve. The reality is that even when accounts are performing well, clients may still not refer to you. The real key may be simply listening just a little bit more to your clients.
In the book, Blink, by Malcolm Gladwell, a study is referenced that was done to find out why some medical surgeons never get sued.
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