By Maribeth Kuzmeski
Don’t assume that people talk about the things that are at the core of what your company provides. After all, those things are supposed to be there. What people will remember and talk about are the unexpected things that set you apart. It’s often the small things that grab their attention.
You should leave something behind with the people you encounter: a thought, a memory,
By Maribeth Kuzmeski
One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.
Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,
By Maribeth Kuzmeski
In sports, the goal is to fill your team with the most talented players that will contribute to winning. I would suggest that in order to win you need both talent and strategy, of course. But is that how your business operates?
In financial services practices I find that the most talented individuals are usually the lead advisors on their team or in their firm.
By Maribeth Kuzmeski
Is your bio or LinkedIn Summary Section memorable? Does it compel people to become more interested in you?
There are four parts to a powerful bio or a Summary Section in LinkedIn. Following is a simple formula that asks questions designed to produce the four paragraphs of your bio. As you answer the questions, you will be improving and giving clarity to the most important message about you.
By Maribeth Kuzmeski
Is your website driving new business into your firm? The key with powerful websites isn’t so much what they look like, but what the visitors do when they arrive. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.
1. Simplify Navigation: Focus on having simple navigation that will take people from your home page to exactly where you want them to go.
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