Tag Archives: Maribeth Kuzmeski

3 Ways to Keep Your New Year’s Resolution This Year

It’s exciting to set New Year’s Resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, give more to charity, etc. Business related goals might include asking for referrals, recording a series of informative videos, starting a new initiative, writing a book, etc. Big goals with real intentions are exciting and momentarily motivating.

Predict Your Marketing Success In 2016

Marketing

Take this quick assessment to predict your success in 2016 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action. _______
Value: 5 additional points for each call to action that is already generating qualified leads.

The Impression That Really Counts

Today, the first interaction someone has with you is often downplayed and frankly not always taken seriously. When you meet with a big prospect face-to-face you wear your best suit and take the time to be totally prepared. You are establishing yourself for what we know as the first impression. But, today, this usually is not the first interaction they have with you. In fact, that first face-to-face meeting may never be possible unless the real first impression is impressive.

4 Tips for Making Your Holiday Parties Profitable!

Networking

It’s that time of year again! Time for the annual company or neighborhood holiday party and all the other social events that come with the holiday season. The truth is that these seasonal events are also a great place for networking. And even if you don’t look at them as “networking events,” you likely will be meeting new people and making an impression in the process. You may as well make the most of it!

The Most Difficult Type of Marketing that Outperforms the Rest

Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from start to successful results. More often than not, we see marketing stopping and starting, stopping after the strategy begins to work, or never starting at all. And while this may seem ridiculous, it really happens over and over again.

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.