Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
It may feel instinctual, when someone asks you how you are different than your competition, you focus on the things you do “better” than them.
If someone asks why they should do business with you as opposed to the firm across the street – you begin to give them the “betters.” You may not say it by using the word better, but it sounds like you will have better communication, better services,
A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.
Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,
How often do you openly share that you’re in sales? The fact is, no one wants to be sold, so sometimes, sharing you’re in “sales” is not positively received by others.
But popular or not, selling skills are critical to growing a business, increasing profitability, and ultimately thriving! However, it is apparently so shunned as a discipline that it isn’t even taught where we get much of our initial business training – at universities.
This week I had the honor to speak at the Million Dollar Round Table (MDRT). It became immediately clear that the challenge of creating a powerful and precise description of what you do, your value, and why someone should work with you – is a WORLDWIDE issue for financial professionals.
Attending MDRT were financial professionals from across the globe that spoke many different languages (the presentation translators were amazing). Across borders and continents,
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