It’s conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and implemented. Oftentimes, we return to the office with good intentions to get new initiatives started, but we immediately are immersed in the day-to-day activities and anything new takes a back burner position.
Video is an incredibly powerful marketing tool, but in order for it to work you have to get people to watch and like what they see.
In general, networking to increase sales quickly can often be a frustrating undertaking. It seems, the more hungry you are for the sale, the less effective your networking activities will prove to be. Many professionals join their local Chamber of Commerce or business-networking group, and are initially excited at the prospects. But the unfortunate reality is that these groups often don’t live up to expectations; so we quit and look for another way to drive sales to our business.
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you make changes to it?