Is your business similar to the talent questions in the NFL? The biggest question surrounding the NFL draft each year is whether the highly talented players will become high performing employees on their teams throughout their careers. There is some probability in predicting their success, but at the end of the day is it just a guess? How about in your business?
The key to the future of most firms is the people they hire.
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. A simple test you can perform is to read over your existing bio. If you’re bored with it and gloss over the details, you can assume others will be doing the same. People will connect with you when you share something memorable about yourself and your background.
At the NCAA Men’s Basketball Tournament this year, the big underdogs didn’t hold up. They usually don’t. It’s always interesting and fun when the underdog makes a run at the title, but most always, those that are favored end up on top (my team, Syracuse, was not destined to be a winning underdog this year).
In business, most of us are actually the perennial underdog. We are fighting for more people to recognize us,
Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable.
What numbers am I talking about? Results-based numbers including the following five:
1. Future Sales: A number, presented monthly, of new prospects, hot prospects, potential sales, future clients in your pipeline,
Yes, your website needs to have a great design with layout, graphics and photography and be responsive (so that it looks great on any device). But there are some absolutes for your site that need to be taken into account as well. When considering what your website must have in 2016, start with these 6 absolutes.
1. Clearly define the “one thing” that you want prospects to know about your firm (i.e. our team sets us apart).
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