Tag Archives: Red Zone Marketing

How Winning Plans Help Winning Ideas Succeed

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When Rocky Wirtz, owner of the Blackhawks, took over the team from his father, he emphatically stated that the team would be a winning franchise again. Then he went about doing something about his statement. Almost immediately, he moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (three times now under Rocky), is how he did it. He had a plan that he likely formulated for years prior to his assumption of the team from his late father,

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Why are Introverts Better Connectors?

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Networking for IntrovertsYou might not be the type of person who loves to socialize, attend big parties, and network whenever you get the chance. But to be a great connector, you don’t have to. Successful connectors who would be classified as introverts often will enter into a social situation with a plan for those they want to meet and connect with. And, a plan almost always produces better results than going into a networking event or other meeting just “winging it.” To effectively connect with another person,

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3 Steps For Getting More Out of Business Conferences

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It’s business conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?

Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and get them implemented. Oftentimes, we return to the office with good intentions to get new initiatives started,

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The Real Way to Make Networking Work for You

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networkingIn general, networking to quickly increase sales can often be a frustrating undertaking. Many professionals join their local chamber of commerce or business-networking group, and are initially excited at the prospect (of meeting new prospects). But the unfortunate reality is that these groups often don’t live up to expectations; so we quit and look for another way to drive sales to our business. But wait, don’t turn in your membership card just yet!

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The Reason You Must Engage in Self Promotion

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Do you promote your business? Do you promote yourself? The problem in most service based businesses, and especially financial services, if you don’t share your story and why you are an excellent choice, no one will.

Even those who truly value your services and are incredibly appreciative of what you have done will not sing your praises in ways you likely deserve. In other words, for the most part, no one is out promoting you.

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