Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about. And although not every marketing activity has worked for him (like that one seminar where no one showed up, but he did the presentation anyhow), most have significant results and keep getting better (like his once-a-week strategic alliance lunch campaign).

If you look around, there’s no shortage of ideas for how to gain new business. You can read endless articles about what’s working/not working. But you just have to decide to try something, and see it through until you see conclusive results of its success or failure. Many people will tell you exactly what they did to achieve success. And they achieved success because they took a marketing strategy and they saw it through.

If you have a commitment to net new business, you also need a similar commitment to consistent implementation. You’ll notice, as your firm executes, they get better at implementation! So, get started today. Pick a marketing strategy, run with it, make any adjustments needed along the way, and continue to push it until you see results. If the results are positive – keep going! If they’re negative, learn from it, and don’t be afraid to try something new.